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The artist contributes his £25k prize cash award to grassroots concert halls

The artist accepting Mercury Prize in Newcastle
Sam Fender won the Mercury Prize last month in the North East

The artist has handed over the complete sum of his £25k Mercury Prize cash to the MVT, which operates to save the United Kingdom's independent live music spots.

Fender was given the cheque on 16 October as his latest record People Watching was declared the top album of the past year.

Fender has opted to donate the funds to the trust, in recognition of the vital role small stages had in his early career.

"I personally couldn't be pursuing this success if it wasn't for all the gigs I performed around the North East, and elsewhere, when I was starting out," said Sam Fender. "These locations are renowned, but they are in difficulty."

From early 2023 onward, over 150 of these locations have permanently closed – about one-sixth of the entire UK sector.

In the last year, well-known musicians including Pulp, Coldplay, Katy Perry and Sheeran have all aided the trust in its initiatives to support the industry, by adding a small levy to their ticket prices, which benefits independent venues.

Sam Fender also participated, collecting in excess of £100,000 on his recent tour to assist thirty-eight small stages across England, Scotland, and Wales.

These funds supported spaces that were confronting potential shutdown due to issues arising from flooding, blazes and bereavements, as well as regulatory hurdles, legal disputes and noise complaints.

Additional spaces obtained monetary aid in modernizing facilities and sound and lighting systems that positively impacted performers and audiences.

"The idea that revenue from concerts in big venues backs the local stages, where it kicks off for artists like me, is just common sense," Fender has stated.

Pulp performing
The group are among the artists who contributed their Mercury Prize funds to non-profits

He is among several artists to give his Mercury Prize funds to good deeds.

When they won the prize in the year 1996 for their record the album, lead singer Jarvis Cocker announced that the band would donate their prize money to the organization War Child.

During 2002, artist Ms Dynamite divided her award across several good causes, like the NSPCC and a charity for Sickle Cell.

"Additionally, I contributed a £1,000 to my local community centre, to their classes, because I practiced gymnastics when I was younger and they lacked better apparatus," Ms Dynamite explained to a publication.

Two years ago, the band donated their winnings to the youth organization that developed their act, in addition to other grassroots music organisations.

And the 1994 recipients they contributed their winnings to a MS organization after a acquaintance was identified with the disease.

"The victory was sufficient," said vocalist the singer. "The prize was the cherry on top but we didn't need the bonus, because we had the main prize. So our winning affected the lives of others."

In the past week, the trust shared it had rescued several grassroots venues in the South East, by bringing them into local control.

The first in the city and the other in Bristol were acquired under the Own Our Venues scheme, which is funded by Arts Council England and enthusiasts who acquire "shares" in the venues.

KD
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Kyle Dixon

A seasoned casino strategist with over a decade of experience in roulette and gaming analytics, specializing in UK markets.

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